The Pragmatic Institute website modernization project successfully achieved its objectives of improving the user experience within the sales funnel and modernizing the brand image. The reorganization of resources, integration of new features, and implementation of an SEO strategy contributed to increased website traffic and engagement. The migration from AgilityCMS to WordPress provided a more robust platform, allowing for future scalability and flexibility. The project highlighted the importance of adaptation, collaboration, and careful planning to achieve successful outcomes in website modernization projects.
Pragmatic Institute
- Pragmatic Institute
- https://pragmaticinstitute.com
Summary
Website modernization project achieved brand transformation, enhanced sales funnel, and increased traffic.
Objective
The main objective of the project was to modernize the Pragmatic Institute website, specifically focusing on improving the user experience within the sales funnel. The goals included reorganizing resources, integrating new features, implementing an SEO strategy, and expanding the brand with two additional verticals.
Challenge
Familiarization with AgilityCMS: Adapting to the .NET headless CMS was required to maintain the old platform and to handle the migration to the WordPress platform.
Flexibility and Independence: Creating a design style that harmonized with the overall brand while allowing for independent updates and modifications posed a challenge, which was addressed through careful planning and collaboration.
